Portfolio
Isaac
CONCURE
We bring all your products under one roof,
under one you. Curating your connected health.
Design Innovation Development and
Marketing Strategies
This project presents the principles of project planning and implementation critical to forming a profitable, successful new business entity. Business plan development, technology transfer, offshore sourcing, and alliances with partners and suppliers are integrated into the design skill set toward the end of achieving innovation in the marketplace. Moreover, this project teaches me to develop original design concepts into commercially marketed and sold products, communications, environments or services.
Concure removes the clutter that keeps our users from being the best version of themselves. Complex data, lengthy diagnosis, lack of a regimen, inefficient visits, out of date records, endless paperwork, and little to no long term check-ins from industry professionals, all make up small fragmented snapshots of the living, breathing you. Our solution brings all the variable factors that make up your life, and turn it into something improvable, actionable, & maintainable. Optimizing the facets of Nutrition, Cognitive Stimulation, Physical Activity, Environments, and Sleep Habits are just a few of the services that our system coordinates. Giving you key understandings and visualizations about how to enrich your life and always put the best foot forward. Not through long doctors visits, or medical prescriptions, but in supplementing the activities you already participate in.
IDENTIFY OPPORTUNITY
More devices are coming Online and reporting about your Health
With every new device comes with a new app
Socialization is missing.
Sharing and interacting with your family is impossible, if they are using a different platform
With every experience comes another app, another way of understanding your data and a completely isolated environment devoid of comparison to people like you, for in depth pattern analysis.
How we get here
Three Innovations of the future of health
Cognitive Stimulation
Health System
Efficiency
Technological
Motivation
Whitespace for the future of health
Stakeholder Map
Trend analysis
SWOT analysis
Persona / Interview key Insights
20 Interviews informed our Personas, and Insights included the following
Key Pain Points include:
• Difficulty keeping track of their health details for their doctor.
• Finding a credible doctor and trusting the advice and recommendations.
• An overall dissatisfaction with wait times, medical paperwork and
administrative tasks.
• Calling on Health Care Professionals from the interpersonal networks with
whom they had a long term personal relationship was common.
• Traveling to their native city was common when seeking care, finding
health care providers they could trust in a new area was also a concern.
• Confusion about the data from a wearable came up often.
• The tendency was to do large amounts of external research to understand
what was normal and healthy, when using a wearable.
Empathy Map
Empathy map is a tool for us to gain a deeper insight into our customer and users. We started by interviewing and observing current and potential customers to better understand their pain points and aspirations.
Business Model
Analyze Competitor
Business Model Canvases are a lens to analyze Potential Competitor & Compliment relationships. In turn these models help drive innovation in exposing key insights from mapping attributes from selected companies Business Models and overall operations.
There lies an opportunity to recreate a place for disease communities to flourish and provide a positive interaction pool and information share. Our differentiator will be partnering and integrating with local and national chapters of that disease to further enrich that community and create a re-brand of the “Disease Community” into something that doesn’t sound like a quarantined camp of those battling illnesses.
There is an opportunity to be transparent about our research intentions and offer researchers the ability to ask additional questions of users who agree and want to contribute. Getting a better sense of a user, to better understand and facilitate research across different subsets of our users. Also using this activity as a potential for revenue
Use of personal trainers or the “Cheerleaders” model from Omada is a key offering we will carry over, with the foundations to each specific ailment/disease providing the feedback and encouragement to make sure the experiences stay personally tailored while covering a greater range of participants.
The benefit to those Foundations participating is the opportunity to reach more potential members and increase awareness and funding through connections born on our platform.
Omada Healths, Online course model could easily be adapted to our solution with courses created for attendance Online and on-ground at specific organizations leveraging health professionals, & health instructors that use our platform, offering forms of employment to those that lead courses and increase engagement outside of the digital platform.
Visual Design
Brand name
Our first step was to came up with different names that speaks
strongly to our concept while giving audience the feeling of
connection and healthy lifestyle. Unfortunately, HealthySelfie was already in used in the industry. As it was an established brand, we had to give up to this name.
Concure was our final choice based on the word concur, to all agree and come together around an idea or decision. With that in mind
bringing cure to the name added our value and mission to agree to a
healthier, simpler, and curated connected lifestyle.
Logo Design
We needed a logo designed with the following in mind:
• Healthy Living
• Data Aggregation
• Social Connectivity
• Delightful Experiences
We were trying to develop our logo based on geometric shapes to give
people the sense of receiving help from the connected society.
Users should feel connected and supported while using our service.
We started visualizing and bringing to life the concept of
data aggregation, with our social element of networking.
We started to create forms that illustrated aggregation.
Designing For Mobile
The development of our app wireframe was based on users
need. We collected and synthesized all the data from user
interviews and field research in order to identify the most
important functions. After identifing the most important functions for users, we started to sketch out different variants of the Concure app. We also digitize our sketches and testing on smartphones. This was beneficial to craft our final look, with feedback to develop something user friendly and inviting.
Framing The Business
What sets concure apart is its thriving community of health coaches, teams, and recruiters. Teams work together to find their healthiest selves and recruiters bring new members on board to continue enriching the community. Health Organizations, Associations, and Foundations embed concure with relevant information that varies from preventing ailments to battling more chronic diseases.
All of this is done on a support structure facilitated with a digestible presentation of all your health information. Our databases recognize and expose patterns, while your network pushes and cheers to help community members make and maintain positive health choices
Key to the above goal is the implementation of such innovation with a social network network at its foundation. From the core offering to extending services all features and changes to the way the Health Experience will center around the idea that it can be enhanced with the greatest impact through facilitation of that change by way of a social network framework.
Strategic Approach
Focus on ways to have the concure experience live within a broader national and eventually international experience, these key activities will lead to that grander vision and greater experience
Two-step market penetration process:
•Phase1(Alpha): Build for scale and get adoption (download,use,promote locally)
•Phase2 (Beta): Build for revenue and monetization larger scale
• National scalability beyond Savannah launch, with the ability to customize in new markets, when opportunities
arise internationally once profitability and consistent revenue stream achieved in the U.S.
(Obviously activities of localization, cultural probes, messaging adjustments and related research will take place when expanding outside of U.S. markets)
Diffusion and Outreach
Channels for Outreach
