Portfolio
Isaac
Animals as Metaphors
A Framework to Bridge Animals, Objects, and Services
For
Human - Animal
Relationship
Insights from Literatures
Understand how human - animals evolved together
Hierarchical shift between human and animals
Mutually Beneficial Relationship
People sympathize more with animals that look like us.
Field Observation
In order to experience interaction with dogs, I had a chance to take care of my friends dog for a week
Insights from PEOPLE
Understand how people perceive animals through survey
50 participants from different backgrounds, gender, and ages
Perceptual mapping helps me to understand how people perceive animals in a metaphorical way.
What I discovered.......
A clear overlapping of participants perceive dog, smartphone, and laptops between the correlation of relationship and interaction
84%
Which means the more interaction with dog, laptop, and smartphone, the stronger relationship with them, and vice versa
Literature Support
Final Interviews
